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Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.
While many shoppers are looking for the old standards in the condiment aisles, there are some new items popping up, as well.
Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.
In the past few years, retailers have had a chance to compete with national brands for baby business and prove their products are comparable to national brands—and sometimes are national brand better (NBB) options.
We’re in the midst of the winter holidays, so it’s that time of year to start looking back at the year behind us in anticipation of what the next year will bring.
Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?
Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”
Last December, I took a look at some of the contests retailers were running. With this issue arriving on the heels of PLMA’s 2013 Private Label Trade Show, it seems like a good idea to take another look, while the buzz and excitement for promoting private label products is still in high gear.
We live in the Information Age. As the name of this heady period of human existence plainly indicates, at its core is the publication and consumption of information brought to the masses via all available media—radio, broadcast and cable television, movies, books, newspapers, magazines, etc.—but particularly through our exponentially expanding online and digital realm.
PLMA anticipates that its 2013 Private Label Trade Show will be its biggest yet, presenting more than 2,300 exhibit booths—surpassing last year’s record-breaking expo—across four halls at the Donald E. Stephens Convention Center in Rosemont, Ill., taking place from November 17–19.
This month’s new non-food products include Regenerating Eye Lifting Serum, Sensitive Skin Soap Bars, Cheddar Pet Food, Freezer-Grade Rollstock, and Cardboard Bottles.
No brand is immune to crisis.
WILL YOU BE READY?
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