- RESEARCH & AWARDS
- CATEGORY REVIEWS
Manufacturers should extend their collaboration with retailers to foster private label growth as well, said Jerry Lauro, a senior director with Daymon Worldwide, which is the major sponsor of the conference.
Among steps Lauro recommended are:
Leveraging consumer research to develop new private label brands
Creating consumer connectivity with private label
Customizing private label with consumer needs in mind
Taking risks to bring new products to market
Thinking globally to look for innovations and to expand PL offerings.