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July 1, 2004
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July 2004


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PL Buyer

Private Label the Safeway

COVER STORY
- Private Label - Safeway Inc.
With stores across the country under the Safeway, Vons, Dominick’s, Randalls, Carr-Gottstein and Genuardi’s banners, Safeway Inc. has created quite a presence. Safeway’s hearty lineup of private label across its stores has created a national presence for many of the private label lines, and this year, the company celebrates 100 years of its Lucerne dairy brand. Whether it’s a new Safeway Select Great Escapes super-premium ice cream flavor or a Select Primo Taglio cheese, the Pleasanton, Calif.-based supermarket giant is into dairy sales and manufacturing in a big way and continues to give private label the support it needs to grow.

SPECIAL REPORT
Category Colonels 2004 The Results Are In!
- The Results are in! PL Buyer’s 2004 Category Colonels
- We Asked, They Answered!
- Picking Partners

- Trends In Private Label Protein
It’s a great time to be a private label meat, poultry or seafood supplier. Progressive processors and retailers are making dedicated efforts to move private label, and in particular meats, away from the decades-old reputation of being lesser-quality products that simply emulate their national brand counterparts.

CATEGORY REVIEWS
- Puttin’ on the Pets
Private label pet food and supplies sales may be declining, but manufacturers are opening up doggie-doors of opportunity to boost the category.
- Steppin’ Out
The private label foot care industry is stepping out into the limelight of growing private label categories and stepping up to the challenge of providing consumers with foot care products ranging from basic maintenance products to specialty items.

PRIVATE EYE
- As Seen on TV?
- Private Particulars
- ACNielsen Talks Trends
- National Andinternational Outlook
- People
- In Private View

THINKING INSIDE THE BOX
- Distillation, Evaporation and Moonshine
Industry guru Tom Stephens reflects on the annual PLMA/St. Joseph’s Executive Education Program.

PUBLISHER's CORNER
- Category Colonels Take Hold

WARREN's WANDERINGS
- In Search of the Lost Consumer

ONE LAST THOUGHT
- The “80/20 Rule”

ADVERTISER INDEX
- Index

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