Comparing U.S. private label activities with their counterparts in Europe provides insight into 2007. New York’s Euromonitor International studies private label abroad and offers recent reports on European trends and how they may unfold in North American markets this year.

According to data from Chicago’s Information Resources Inc., a wide range of food and non-food categories are reporting strong sales in private label — some so strong that store brands are outpacing total category growth. Take a look at category data showing private label performance against total category activity.