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May 1, 2004
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May 2004


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PL Buyer

The Rite Stuff:
Quality, Speed & Service

COVER STORY
- The Rite Stuff
Having faced some difficult financial times during the past few years, Rite Aid Corp. has turned its financial picture around, boasting a 5.1 percent increase in sales last year. The $16.6-billion drug retailer focuses on quality, speed, service and price to differentiate itself from ever-growing competition, and its store brand program gets much attention and support, contributing significantly to the company’s recent success. Some of Rite Aid’s top execs offered PL Buyer some insight when they welcomed us to their Camp Hill, Pa., headquarters.

SPECIAL REPORT
- The Sweetest Things
Candy Merchandising With private label candy a growing business, find out what’s hot right now and how to better merchandise the products.

CATEGORY REVIEWS
- Dressing it Up
Increased consumption of salads, along with innovative new products, have made salad dressing and oils a hot category.
- Patent Expirations Give PL Manufacturers an Edge
Expiring patent rights and the switch from prescription-only to OTC status have stirred activity in a number of OTC categories.
- Cheese, Please
Consumers aren’t cutting any kind of cheese, and private label manufacturers are finding new ways to capitalize on the recent cheese boom.
- Diversification of Wipes Fuels Growth Track
With wipes for everything from cars to bodies to facial pores, consumers want products that will help cut cleaning time down to a minimum.

PRIVATE EYE
- Crisis Situation
- Private Particulars
- Trademark Filings Predict Branding Buzzwords
- “Quick Dissolve” Technology for OTC Products
- People

THINKING INSIDE THE BOX
- Travel Advisory
Industry guru Tom Stephens wants to send people away…and out into the big, wide world for fresh views and ideas.

NEW PRODUCTS
- New on The Shelf
Organic oils, organic soymilk, ice cream pie, cookies that are “good for you,” low-carb truffles, Albertsons, Trader Joe’s, Bozzuto’s, Topco … and more.

WARREN's WANDERINGS
- What PL Pricing Strategy?

ONE LAST THOUGHT
- Just Say It

ADVERTISER INDEX
- Index

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