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July 1, 2006
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July 2006


Click on the Cover for Virtual Magazine

PL Buyer

The Perfect Plan
Find It Using
A Strategic Appoach
To Merchandising

Cover Story
- The Perfect Plan
A strategic approach to merchandising — focused on customer and market demands — can and will sell more product, both national brands and store brands alike. Successful retailers say a section-by-section approach to merchandising shows results, and Information Resources Inc. data confirms that fact.
- The Care & Feeding Of Consumer Decision Trees

   Special Report   
2006 CATEGORY COLONELS
- PL Buyer’s 2006 Category Colonels
Take a look at this year’s list of the industry’s most well-respected and recognized manufacturers, as voted on by retailers. And see what the Category Colonels, and the retailers who voted for them, have to say about our industry and the concept of partnership.Also, industry consultant Pete Deeb reveals the characteristics of Category Colonels that separate them from the average supplier
- Hear It From The Leaders
- The Colonel Difference
- Turning The Tables

WEB MARKETING
- Surf Your Turf
The top six strategies of how retailers can ring up sales through utilizing Web sites, according to Web marketing gurus.

HEALTH & WELLNESS
- Healthy Kids Make Wealthy Retailers
Better-for-you products in child-related categories have benefited from remarkable growth, and opportunities still exist for private label.

AD TRACKING
- Ad It Up

Battling the Giants
- Independents: Battling the Giants Reading IGA and Gallatin County IGA

   Category Reviews   
Pet Food and Supplies
- A Family Affair
A trend in pet humanization ignites signifi cant growth in the pet care realm.

Wet Wipes
- Expanding The Opportunity
Varieties of wet wipes continue to expand well out of the nursery.

Cookies, Crackers and Bars
- Satisfy Your Cravings
Juggling nutrition and flavor becomes a balancing act for cookie, cracker and bar manufacturers.

New Products
- Gummy Vitamins For Kids, Sourdough Pretzel Bits and more...

The Private Eye
- Private Particulars
- A Sweet Opportunity
- People
- Brand Strategy And Design Integrity Keys To A Competitive Advantage

Warren’s Wanderings
- Organics, Revisited…

Thinking Inside the Box
- Take A Walk Down Quality Street
Tom Stephens urges retailers to evaluate product quality standards.

Here’s a Thought
- Reach For A Higher Bar

Advertiser Index
- Index

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Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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