Supervalu, Safeway To Part Ways with Daymon

March 30, 2010
/ Print / Reprints /
/ Text Size+

Effective May 15, Minneapolis-based Supervalu will end its relationship with Daymon Worldwide, a Stamford, Conn.-based brokerage company specializing in the sales and marketing of private label consumer products and consumer marketing events. A spokesperson for Daymon confirmed that the retailer is taking its private label development in-house.

The news comes one week after Pleasanton, Calif.-based Safeway Inc. announced plans to sever its relationship with Daymon, effective May 28. Like Supervalu, Safeway also plans to take its private label development in-house, Daymon said.

“Over the past six years at Supervalu and five years at Safeway, we have helped them launch their new portfolio of brands and grow their [private brand] penetration steadily over time,” said Alex Miller, president and CEO of Daymon. “We are proud of the work we did at both of these companies and value our long-standing partnerships. We hope to continue to work with them in a new capacity.”

According to Daymon, the two retailers’ decisions are in no way related.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

Table Of Contents Subscribe


Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px