Summer Private Label Savings Can Top 30%, PLMA Study Finds

August 16, 2010
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While temperatures sizzle and the economy fizzles, a new survey of supermarket prices on 30 summertime essentials finds that shoppers can save more than 30 percent by choosing retailer store brands instead of national brand items.


The research, conducted by the Private Label Manufacturers Association, tracked the pricing on commonly purchased items at a typical supermarket. Included in the survey were food items such as hot dogs and condiments, salad dressing and ice tea mix, in addition to non-food items like aluminum foil, charcoal and insect repellent.

The results indicate that consumers buying store brand items would save $41.42, on average, on the total market basket. When buying national brands, the 30-item purchase came to $125.30; the same purchase for the retailer's brands cost $83.88.

For each category in the study, a leading national brand product was compared to a similar store brand product and prices were adjusted to account for known discounts, coupons and promotions available for each of the weeks included in the study.

Savings on individual products ranged from 14 percent (charcoal lighter) to 59 percent (hot dog and hamburger buns). The survey was repeated on a weekly basis during a recent four-week period in a suburban supermarket located in the Northeast.

here to download the price comparison chart for the sample market basket.

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