- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
About a dozen bloggers are featured on Potluck, ShopRite’s online blog. They post recipes that use private label items that can be found in its stores.
“It’s personal, honest and bound to resonate with budget savvy shoppers,” says Berg. “It also provides ShopRite with an opportunity to add value and move beyond pure price. Retailers in the
Going forward we will see more and more grocery stores integrate their private labels into recipes, Berg adds. “This is a major untapped opportunity, particularly when it comes to mobile applications.”
In the future, ShopRite looks to add video cooking demonstrations and photos from exclusive Potluck events to the site.