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James Birt will be joining Manitowoc, Wis.-based sausage maker Cher-Make as director of private label and co-pack sales. Birt is coming to the company with 30 years of experience in food sales and marketing.
“His career has spanned a number of senior sales and marketing management positions within Ocean Spray Cranberries, Inc., Hudson Foods (Tyson), Coastlog Industries Limited, Townsend, Inc. and HealthPro Brands, Inc.,” says a Cher-Make press release.
Birt is also the principle owner of Berwyn Levitt Marketing LLC, a consulting, marketing and sales support company that has provided services to companies such as McLain Foods and Unique Concepts Food Marketing. He played a key role in helping both companies with their product development.
Cher-Make anticipates that Birt will be able to do the same for at Cher-Make as it expands its private label and co-pack lines.
“Having an experienced professional like Jim on board will be a real benefit to our current and prospective customers because of his knowledge and track record of success,” commented Tom Chermak, president of Cher-Make, in a press release. “We conducted an extensive search and feel we have the right person with the right set of skills to grow with an expanding private label market.”