Sam's Club Macaroni Takes Top Honors in PLBuyer Design Competition

November 15, 2011
/ Print / Reprints /
/ Text Size+

Sam’s Club Daily Chef Premium Quality Elbow Macaroni was named the best of show in PLBuyer’s Design Excellence Awards Monday evening. The macaroni package, designed by Michael Osborne Design, also won as the best in the on-shelf category.


Osborne and Sam’s Club also captured a top prize in the baby care category with its design for Sam’s Club’s Simply Right Baby Formula and won the refrigerated NBE category with its design for Sam’s Club’s Artisan Fresh Artichoke Spinach Dip.


Other winners included The Fresh Market’s chocolate bars in the on-shelf premium category; Roundy’s Vero coffee in the premium beverage category; Daymon Design on behalf of Spartan Stores for its Spartan Ice Cream in the frozen NBE category; Pharmaca Integrative Pharmacy for its Pharmaca Hand Soaps in the health and beauty care category; CBX and Walgreens for its Pet Shoppe line in the pet food/care/supplies category.


International winners included Watt International, Toronto, for its design of Canadian retailer Longo’s value line for frozen foods and its design of Canadian retailer Zellers' Sentiments line of women’s items in the beauty and cosmetics category. South Korea’s Lotte Mart won in the eco category with its Smart Eco facial tissue.


Fourteen category winners were announced by PLBuyer's Publisher Brion Palmer at a special awards ceremony Monday evening held in conjunction with the annual Private Label Manufacturers Association trade show. PLBuyer assembled a panel of noted product designers to judge the more than 100 entries it received in its design contest, which was completely redesigned itself this year

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px