News

Safeway Takes Its Own Brands on the Road

May 11, 2009
/ Print / Reprints /
ShareMore
/ Text Size+
Pleasanton, Calif.-based Safeway recently agreed to allow two of its most popular better-for-you brands to be sold through a select few regional grocers that lack the resources to create their own specialty private label programs.

Good news for fans of healthy eating who don't live near a Safeway-owned retail outlet: The Pleasanton, Calif.-based chain recently agreed to allow two of its most popular better-for-you brands to be sold through a select few regional grocers - both here and abroad - that lack the resources to create their own specialty private label programs.

According to a report on foodbusinessnews.net, Boise, Idaho-based Albertsons LLC announced earlier this month that it had reached an agreement with Safeway subsidiary Lucerne Foods Inc. to offer the O Organics line in 240 locations in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico and Texas. Launched in October 2005, O Organics includes more than 300 products in more than 30 different categories, including dairy, beverages, snacks and home meal replacements.

"Our shoppers have always relied on us to meet all of their supermarket needs, and with O Organics, we've established an extremely broad organic foods selection virtually overnight," said Bob Butler, Albertsons' senior vice president of marketing and merchandising, in a statement.

According to the fbn.net report, Safeway also inked separate deals with three regional grocers - Springfield, Mass.-based Big Y Supermarkets; Price Chopper, Schenectady, N.Y., and Hy-Vee Inc., West Des Moines, Iowa - that will allow them to sell the chain's Eating Right lineup, which debuted in 2007 and already includes more than 225 products across 20-plus categories.

In addition, the report noted, the retailer also expected to announce on May 14 that both O Organics and Eating Right soon will be available at 150 ShopRite stores in South Africa and 100 Exito supermarkets in Colombia. The two lines already are available in seven other countries.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px