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- RESEARCH & AWARDS
The increasing availability of private label offerings is contributing to the rising consumption of alternative dairy beverages, according to “Dairy Alternative Beverages in the U.S.,” a recently released report from the New York-based market research firm Packaged Facts.
The report showed that total retail sales of soy milk, almond milk, rice milk and other plant milks reached $1.33 billion in 2011. In contrast, the average per-capita consumption of cow's milk fell from 24.3 gallons per person in 1994 to 20.8 gallons per person in 2008, according to U.S. Department of Agriculture (USDA) data.
Across the most popular dairy alternative beverage segments, the report says, competition has increased as private-labels have been slotted side-by-side with the now-familiar leading brands.
In some regions, the report said, many of the private-label dairy alternative beverages boast the same formulations as the branded products and, of course, sell for less than the branded items. In retail outlets featuring private label dairy alternatives, these private label products often command premium shelf space for both their refrigerated and aseptic versions.