Private Label Share Grew in 2011, Says New Report

March 20, 2012
/ Print / Reprints /
/ Text Size+
Private label share of consumer packaged goods grew in dollar sales over the past year, according to a new Times & Trends report from SymphonyIRI Group.

Private label share of consumer packaged goods grew in dollar sales over the past year, according to a new Times & Trends report from SymphonyIRI Group.
The report, The CPG Year in Review: The Search for Footing in an Evolving Marketplace, shows that private label dollar sales grew by 0.3 percent in 2011 to 18.7 percent of all CPG sales. The revenue growth came as unit sales fell slightly over the past year, a 0.2 percent drop from 2010 to a 22.9 percent share of all sales in 2011.
The report shows that half of consumers are buying more private label items today than they did before the economic downturn began, and that private label products “played a major role in helping consumers save money throughout the downturn.”
“Retailers across CPG channels are focused on growing their private label lines because they offer higher margins versus national brands, as well as a level of differentiation in a highly competitive marketplace,” the report states.
Supercenters and club stores showed the strongest private label growth in the past year. The report suggests private label makers need to stay on top of their game,
in order to continue growing in the marketplace,
“To compete effectively, manufacturers must keep a keen eye on the competitive environment, and continually hone pricing and innovation strategies to mitigate private label gains, and to protect and grow shares of their own brands,” the report says.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px