Private Label Scores Significant Sales in Canada, Says Nielsen

February 8, 2012
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Canadian private label products account for almost one-quarter of overall sales in supermarkets for the 52-weeks ending July 2, 2011, says a report released in December, 2011, by the New York-based research firm Nielsen.


Drug store channels  recorded private label sales totaling 17 percent of overall channel sales.


Mass Merchandisers are emerging as an active private label channel as well in Canada, showing a 22 percent increase in dollar share over the same period a year earlier. This can be attributed to the number of mass merchandise stores opening up throughout the country, the report notes.  Target, for example, has just recently arrived on the Canadian retailing landscape.


While private label is strong north of the border, where people buy their private label products is changing, the report notes. “Private label sales in Canada remained relatively static overall for a typical basket of grocery items, with discount store gains offsetting conventional format losses,” explains the report.


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