News

Private Label Scores Significant Sales in Canada, Says Nielsen

February 8, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Canadian private label products account for almost one-quarter of overall sales in supermarkets for the 52-weeks ending July 2, 2011, says a report released in December, 2011, by the New York-based research firm Nielsen.

 

Drug store channels  recorded private label sales totaling 17 percent of overall channel sales.

 

Mass Merchandisers are emerging as an active private label channel as well in Canada, showing a 22 percent increase in dollar share over the same period a year earlier. This can be attributed to the number of mass merchandise stores opening up throughout the country, the report notes.  Target, for example, has just recently arrived on the Canadian retailing landscape.

 

While private label is strong north of the border, where people buy their private label products is changing, the report notes. “Private label sales in Canada remained relatively static overall for a typical basket of grocery items, with discount store gains offsetting conventional format losses,” explains the report.

 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px