Private Label - Brand Price Gap Shrinking as Economy Recovers, USDA Study Finds

January 10, 2012
/ Print / Reprints /
/ Text Size+

Price differences between private labels and national brands were narrower during the recent recession than they have been in the current recovery period, a recent U.S. Department of Agriculture (USDA) study reports. The study also found that the private label-brand price gap varied by category during these two economic periods.


In The Relationship Between National Brands and Private Label Food Product: Prices, Promotions, Recessions, and Recoveries, USDA Research Economist Richard Volpe finds that the price gap between private label and national brands was narrower during the Great Recession than it is now


Price promotions were common for both private label and national brands during the height of the recession. But the number of private label promotions fell due as the recession ended.


Conducted in the latter part of 2011, the study used pricing and promotion data from 2008 through 2010 from two major supermarket chains in the Western United States.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe


Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px