Private Label Buyer

Weis Goes the Price Freeze Route, Again

January 17, 2012

Sunbury, Pa.-based grocer Weis Markets announced Jan 9 that it would freeze prices on 1,700 brand name and private label products through April 2. The price freeze should help the company boost sales on key items, says Paula Rosenblum, managing partner for Retail Systems Research.

 

“This is a nice touch and will be appreciated by consumers,” she says. “I don't think it will generate a whole lot of brand loyalty [for the company's private label], but it will certainly help with sales of everything, including private label, in the short term.”

 

This is the company's eighth price freeze since 2009. The 1,700 items affected by the price freeze include private label and national brand products in the grocery, frozen, dairy, meat, health, beauty care and general merchandise categories.

 

“Our 90 Day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” Kurt Schertle, senior vice president of sales and merchandising for Weis Markets, said in a prepared statement. “We’ve been able to minimize its impact through special long term buys that will result in real savings for our customers.”

 

The company estimates that its price freezes have saved its customers more than $35 million during the past three years.