Private Label Buyer

The Future of Eating

July 14, 2009

A new report from The NPD Group, a Port Washington, N.Y.-based market research company, predicts growing demand for light, easy and better-for-you foods over the next decade.



A new report from The NPD Group, a Port Washington, N.Y.-based market research company, predicts growing demand for light, easy and better-for-you foods over the next decade.

Taking into consideration generational influences, population changes and current trends, the group identified several eating behaviors it expects to grow more important over the next 10 years. Topping the list is organic foods (41 percent); followed by restaurant meals eaten in-home (20 percent); light/diet/low-calorie foods (18 percent); salty/savory snack foods (16 percent); “easy” meals such as fruit, snacks as meals, yogurt, bars, etc. (16 percent); appetizers eaten as in-home main meals (16 percent); leftovers as end dish foods (15 percent) and fresh-as-end-dish foods (14 percent).

“As the population ages, levels of concern regarding food and nutrition are expected to rise,” said Ann Hanson, author of “A Look into The Future of Eating” and NPD’s director of product development. “For this reason, ‘better-for-you’ food options are forecasted to grow strongly over the next 10 years.”

However, she continued, consumers’ lives are expected to remain just as hectic, causing many to forsake traditional sit-down meals in favor of snacking and on-the-go eating or - if they do want a meal - restaurant takeout.

The report also identifies areas in which demand is expected to decline over the next decade, including quick-assembly lunch/dinner foods (primarily sandwiches), certain breakfast foods and side-dish breads.

For more information or to purchase a copy of the report, go to www.npd.com.