Private Label Buyer

Table of Contents

November 1, 2006
Click on the Cover for Virtual Magazine

PL Buyer

With Deep Roots
In The
Natural And Organic Market,
WILD OATS MARKETS Broadens Its Store Brand Reach As New Players Plant Seeds.

Cover Story
- Organic Outreach
Having already established roots in the natural and organic market, Boulder, Colo.-based Wild Oats Markets broadens its store brand reach. The retailer is keeping a keen eye on the developing interest in natural and organic by mainstream retailers, but its executives tell PL Buyer that the activity is simply offering increased exposure of what they’ve been doing for 20 years.

   Special Report   
Packaging Awards
- The Look Of A Winner
PL Buyer’s 4th annual Packaging Awards highlight the most functional, innovative and beautiful products being offered in private label.

Consumer Research
- Opportunities Online
An exclusive market research study conducted for PL Buyer by InsightExpress, Stamford, Conn., illustrates consumer attitudes about retailer Web sites, pointing to a number of online opportunities for retailers to create relationships with their customers.

New Product Development
- Do’s And Don’ts
The do’s and don’ts of product development. Plus, new product gurus offer a look at why some new products succeed and some fail.

Ad Tracking
- Add More Ads
ECRM ad tracking software highlights the emphasis on national brands over private label.

- Winning At The Shelf
Suggested remedies for the current issues stalling new product success.

Merchandising in the Deli
- Branding In The Deli
Finding the balance between national brands and store brands in the deli means taking a very close look at your customer base.

Brand Packaging
- What The Brands Are Plotting
Take a peak inside the other team’s playbook. PL Buyer’s sister publication BrandPackaging offers insight into a national brand marketer’s strategy to fend off private label.

- The Power Of Perishables
A recent study by Chicago’s Information Resources Inc. highlights happenings in the perishables section of the store.

   Category Reviews   
Plastic Storage
- In The Bag

First Aid Products
- House Call

- A New Look For Private Label

Breakfast Foods
- Breakfast: The Most Skipped Meal Of The Day?

Beer, Wine & Spirits
- Cocktails Anyone?

Here’s a Thought
- It’s Game Time

The Private Eye
- Hartman Group Outlines Opportunities
- Private Particulars
- People
- Retail Wire Plugged In
- Top 10 Health And Wellness Trends Of 2006

Brand Watch
- Creating A Visual Roadmap

Thinking Inside the Box
- Is He Right Or Is He Wrong?

Battling the Giants
- Independents: Battling The Giants

New On the Shelf
- Seedless Preserves; Delicious Treats...

PLMA Product Showcase
- On With The Show!

Warren’s Wanderings
- Competing With Wal-Mart’s PL

Advertiser Index
- Index