Private Label Buyer

Supervalu Launches Private Label Beef

May 11, 2009

Minneapolis-based Supervalu announced its launch of its Stockman & Dakota brand of premium USDA Choice Angus beef. It is available nationwide at the company’s banners - including Acme, Albertsons, bigg’s, Cub Foods, Hornbacher’s, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save and Shoppers Food & Pharmacy.

Supervalu also said its beef program will include a new store brand beef line that provides improved quality over existing offerings at a good value. The program will cover 60 different cuts of beef and feature improved merchandising, new signage and enhanced meat department service.

“With our new beef program, we’re positioned to address the growing trend of eating at home by providing customers with fresh, quality cuts of beef and a differentiated in-store experience that gives them the preparation tips, recipes and serving ideas they need to create a restaurant-quality meal at home, for less,” said Jim Smits, Supervalu’s group vice president, fresh foods merchandising. “In fact, we’re so confident in the quality of our beef that we’re guaranteeing our products twice. Customers who aren’t satisfied will receive a refund and a free replacement cut of beef.”