Private Label Buyer

Sam's Club Debuts Ultra-Premium Vodka

January 6, 2010

Bentonville, Ark.-based Sam’s Club said it introduced an ultra-premium French distilled vodka under the Member’s Mark private brand. Rue 33 vodka, which made its debut in 241 Sam’s Club locations, is the first spirit to be launched under the Member’s Mark brand.

According to the retailer, Rue 33 is a refined wheat vodka from the Cognac region of France, produced by the renowned Louis Royer and imported by Shaw Ross. The vodka - which is distilled six times and filtered three times - is made with only select premium wheat and spring water from France’s prestigious underground sources to yield small proprietary batches for Sam’s Club.

“Rue 33 is an exciting addition to our Member’s Mark private label offering and represents the highest of standards at a great value,” said Maurice Markey, vice president, private label brands at Sam’s Club.