Private Label Buyer

Private Label Shines in National Pie Contest

May 18, 2009

Several retailers came out on top with their store brand pies in the 15th annual American Pie Council (APC)/Crisco National Pie Championships, held April 24 through April 26 in Celebration, Fla. According to APC of Lake Forest, Ill., the retailers were among a number of other commercial bakery entrants competing in more than 130 categories based on flavor, wholesale cost and pie size. Taking home awards on the private label side were:

  • The Kroger Co., Cincinnati, with four winning pies: Peanut Butter Passion, Dulce de Leche, Peach Raspberry and Irish Cream.
  • Publix Super Markets Inc., Lakeland, Fla., with two winning pies: Mixed Berry and Cherry.
  • Target Corp., Minneapolis, with one winning pie: Bourbon Pecan.