Perrigo Baby Formula Signals More Private Label Expansion Ahead
A new private label baby formula being released by Allegan, Mich.-based Perrigo Company signals the start of its product expansion plans after a recent acquisition, one industry observer says.
Perrigo recently received FDA approval to produce, market and distribute a new private label baby formula, the Comfort Care line, which matches the quality and nutritional value of Gerber® GOOD START® Gentle Infant Formula, Perrigo says..
“Perrigo’s expansion of its private brand product portfolio to introduce a product that goes head-to-head with Gerber is a natural extension of their acquisition of PBM this past year,” says Christopher Durham, founder of MyPbrand.com. “The purchase of PBM was only the initial step; the introduction of this new formula is likely the first of many innovations to come.”
The product's ingredients include prebiotics to support the immune system and DHA & ARA to support brain and eye development.
Perrigo plans to release the new formula for distribution in early 2012.