Medications Top 2010 PL Drug Chain Categories, PLMA Reports
Private label medications and remedies led the way in both unit and dollar volume within the drug chain channel in 2010, according to PLMA’s 2011 Private Label Yearbook released the week of June 20.
The category led the way with $1.4 billion in private label dollar volume and 187.8 million in unit volume. This represents a 29.1 percent private label dollar share and a 32.9 percent unit share for last year.
PLMA’s 2011 Private Label yearbook was created using data from The Nielsen Company for the 52 weeks ending Dec. 25, 2010.