Private Label Buyer

Hannaford Communicates PL Savings With Online Game

May 19, 2011
Hannaford Supermarkets has launched an online game that highlights the cost savings of their private label goods. The Scarborough, Maine-based retailer has been marketing the quiz across multiple advertising channels, and has seen some traffic as a result.

 


Hannaford Supermarkets has launched an online game that highlights the cost savings of their private label goods. The Scarborough, Maine-based retailer has been marketing the quiz across multiple advertising channels, and has seen some traffic as a result.
 
“The quiz was designed to promote awareness of the savings customers receive by switching to Hannaford brand products,” says Matt Paul, spokesperson for Hannaford Supermarkets. “The pay off of playing the game is educating the player and giving them a $1 off coupon for their time.”
 
Over 3,500 Hannaford customers have visited the Web site to take the two-question quiz since it launched on May 1. The people who have played the game, notes Paul, are part of a population of customers who actively use the Web site for promotions and other features.
 
The grocer has also been promoting the cost-savings quiz through its Twitter and Facebook channels. Though the game's success is still pending, the high level of Web traffic shows some potential for success.
 
The game is slated to be up on the Hannaford Supermarkets Web site until July 2, 2011. Users can find the game by visiting http://bit.ly/lIAUFM.