Private Label Buyer

Exclusive Retailer Spotlight: F.W. Albrecht Grocery Scooping Up Private Label Ice Cream Promotions

November 23, 2011
F.W. Albrecht Grocery has been scooping up the private label ice cream promotions in its weekly advertisements, according to an analysis of weekly print ads for the 52 weeks ended Nov. 19, 2011, provided exclusively to PLBuyer’s eReport by Efficient Collaborative Retail Marketing (ECRM).


F.W. Albrecht Grocery has been scooping up the private label ice cream promotions in its weekly advertisements, according to an analysis of weekly print ads for the 52 weeks ended Nov. 19, 2011, provided exclusively to PLBuyer’s eReport by Efficient Collaborative Retail Marketing (ECRM).
 
The Akron, Ohio-based retailer saw private label ice cream/frozen yogurt account for 18 percent of its overall ice cream/frozen yogurt advertisements for the current period. Private label accounted for 10 percent of F.W. Albrecht’s ice cream/frozen yogurt advertisements in the prior 52-week period. Ice cream/frozen yogurt products were featured in 1.07 percent of F.W. Albrecht’s ads in the latest 52-week period.
 
Private label crackers/biscuits saw the biggest decrease in promotions during the current 52-week at F.W. Albrecht’s. The cracker/biscuit category dropped 19 points, accounting for 24 percent of F.W. Albrecht’s overall crackers/biscuits print advertisements in the latest 52-week period. Private label accounted for 43 percent of F.W. Albrecht’s crackers/biscuits advertisements in the prior 52-week period. The category was featured in 1.05 percent of F.W. Albrecht’s ads in the latest 52-week period.