Private Label Buyer

EXCLUSIVE: Kroger Leads the Way YTD in PL Dairy Promotions

June 8, 2011

Cincinnati, Ohio-based Kroger has been the clear leader in private label dairy print promotions during the first four months of the year, an exclusive analysis done for PLBuyer’s eReport reveals.


Kroger has devoted significantly more space in its print ads to cheese, milk, spreads and yogurt promotions– the four dairy items examined -- than its competitors.


These findings emerged in an analysis of year-to-date 2011 print circular ads done exclusively for PLBuyer's eReport by Chicago-based research firm MarketTrack.


Looking at the deli category, San Antonio, Texas-based grocer H-E-B has been the leader in promoting private label hot dogs, according to the data. While both Meijer and Publix have not devoted any space to the product, H-E-B has devoted 20 percent of its circulars to private label hot dogs.


MarketTrack analyzed the amount of weekly private label promotions in print circulars and online promotions since the first of the year.