Dutch retailer Ahold plans on achieving at least a 40 percent penetration rate of its private label products in the
“Our new growth strategy will ensure Ahold remains successful and at the forefront of the food retail industry. We are reshaping our retail businesses to connect with our customers in a more personalized way and to provide an even better shopping experience in our stores and online,” said Dick Boer, chief executive officer, in the report.
“[Ahold plans to] broaden our offering by further developing and rolling out our successful store formats, expanding our online business, and building an even better, more relevant assortment with increased own-brand penetration. Our online businesses are already the number one online food retailers in the