Private Label Buyer

Vets Plus, Inc. Invests in Manufacturing Technology, Private Label Jerky for Pets Available

October 21, 2013

Throughout 23 years of business, Vets Plus, Inc. has expanded operations to include a wide variety of feeding forms for pet supplements including tablets, gels, and soft chews. Now, with an investment of $ .5 Million, the growing company has added production equipment for cold and heat extruded jerky for pets. In addition, the company sent several key research and production staff members for specialized training to create custom jerky and treats for its customers.

Vets Plus, Inc. CEO and president, Raj Lall, said in a press release the company can create several hundred products for all species which address an array of health concerns and support general well-being. 

“We can custom formulate any nutraceutical supplement and now we are able to produce those supplements in another form:  jerky for dogs," said Lall. He continued, “We are focusing on making dental treats and branching into that rapidly growing market, but a whole host of other natural compounds can be added to jerky to address other nutritional concerns.” 

The new equipment is housed in a 30,000 square foot space in western Wisconsin. Lall said the product will be available for contract manufacturing. “Private labeling is our backbone,” he said. “We look forward to developing unique jerky products manufactured and packaged to fit the needs of our partners.” Full-scale production of jerky is expected to begin in November 2013.