Private Label Buyer

WFM Adds Store Brand K-Cups

October 15, 2013

Whole Foods Market has started selling private label coffee pods that will fit Green Mountain Coffee Roasters Inc. (GMCR) Keurig machines, according to Bloomberg.

A 12-pack of the store brand 365 Everyday Value K-Cups brand sells for $8.99 and there are five varieties, Emily Wright, a spokeswoman for the Austin, Texas-based company, said in an e-mail.