Private Label Buyer

The New York Times Reports on Store Brands

October 3, 2013

An article in The New York Times on Tuesday reported on store brands, saying: “Today, they are the stars of grocery store shelves and refrigerated cases.”

The article mentioned that Stop and Shop conducts consumer testing of own brand products every Friday in different stores, sometimes comparing its products to one another and other times to national brands. According to the article almost 40 percent of the products sold in Stop and Shop are private label. 

Additionally the article mentioned the new Safeway line of products named for Mexican celebrity chef Marcela Valladolid.

“There is really widespread acceptance of store brands among consumers,” said Janet Eden Harris, senior vice president of Market Force Information, which recently surveyed consumers and found that 96 percent said they bought private-label brands at least some of the time, said in The New York Times article. “Sometimes I think they don’t actually know what is a store brand.”

For the full article click HERE.