Private Label Buyer

Novation Offers NOVAPLUS Private Label Condiments for Hospitals

October 1, 2013

Novation has begun shipping NOVAPLUS Condiments, a new line of private label condiments, to hospitals, offering savings of up to 51 percent.

Novation is a leading health care supply chain expertise, analytics and contracting company and is now the only health care group purchasing organization to offer private label food products. The new line of condiments are the first food items offered through the exclusive NOVAPLUS private-label brand.

Manufactured by private-label supplier Clements Foods, NOVAPLUS Condiments include 15 shelf-stable products packaged for use in food service. Popular items include peanut butter, jelly and preserves, mayonnaise, salad dressings and syrup for pancakes and waffles. The line also features lite and reduced calorie offerings.

NOVAPLUS Condiments are also one of the first food service offerings with bilingual product labels that feature product, nutritional and ingredient information in both English and Spanish. Front-of-the-label icons for key product attributes make it easy to quickly identify gluten free, all natural and kosher products.

Novation, which serves the more than 65,000 members and affiliates of VHA Inc., UHC, Children's Hospital Association, and Provista, estimates that members spend about $1 billion a year on food products alone as part of food service programs.

"With the changing landscape of health care reimbursement, patient satisfaction has never been more important,” said Brent Gee, Sr. director, NOVAPLUS, in a press release. “Not surprisingly, the taste and quality of food served can make an impact on how patient care is rated. The launch of NOVAPLUS Condiments enables the hospital members we serve to provide a great patient experience as well as lower supply chain costs, especially in the face of rising food prices."

 

According to outcomes of double-blind taste tests conducted by a leading university food program, NOVAPLUS Condiments tasted the same or better than leading national retail brands. NOVAPLUS Condiments are fulfilled through US Foods, Novation's food Authorized Distributor. With more than 1,800 individual line items, the NOVAPLUS brand encompasses a broad range of products and services including anesthesia, diagnostic imaging, food, laboratory medical, orthopedics, pharmaceutical, respiratory and surgical.