Private Label Buyer

Pet Pavilion Returns to PLMA Private Label Show

September 11, 2013

For a second year, America’s largest marketplace for store brands will also be a hotspot for manufacturers and suppliers of pet products as PLMA has announced it will expand emphasis on private label pet care at its 2013 Private Label Trade Show, to be held November 17-19 in Chicago.

Pets are more popular than ever with consumers amid a convergence of lifestyle trends – from more single men and seniors living alone; to new urban dwellers choosing smaller pet breeds and species; to young couples who choose to put off starting a family by having kids, and become “pet parents” instead.

It’s no surprise then that pet products are also proving to be a profitable sector for private label growth, as consumer spending on these categories continues to climb. Projections are that pet lovers in the U.S. will spend $55.53 billion on their critter companions in 2013, representing a gain of nearly +10% over the past two years alone.

While pet products categories tend to be dominated by national brands, PLMA believes the opportunity is ripe for private label development, as retailers take note of these trends and look to build loyalty among pet owners to their own brands – whether they are pet specialty chains, supermarkets, drug chains or mass merchandisers.

Last year, PLMA introduced the Pet Care Pavilion to call attention to the growing importance of pet foods and pet care in retailers’ store brand assortments, and it will have an expanded presence for 2013. The pavilion showcases products being offered across every pet food and pet care category from exhibitors located throughout the show floor. With more than seventy exhibitors featured at the launch a year ago, PLMA nearly doubled the number of pet products manufacturers participating in its annual trade show. This year, organizers are setting their sights on signing up a similar number of new exhibitors for the pet food and pet care categories.

As a whole, the event is also expected to be PLMA’s biggest yet, surpassing even last year’s record-breaking show, and presenting more than 2,300 exhibit booths throughout four major halls at the Rosemont Convention Center. Among the more than 4,500 visitors who attend the event each year are the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.

For information on attending or exhibiting at PLMA's 2013 Private Label Trade Show, contact PLMA at (212) 972-3131, or email