Global Skin Care Brand Indeed Laboratories Debuts at Walgreens
Indeed Laboratories has announced the exclusive U.S. launch of its global skin care products nanoblur and snoxin, at Walgreens and Duane Reade stores nationwide.
Canadian skin care developer and marketer Indeed Laboratories Indeed Laboratories develops affordable skin care products. The brand’s U.S. retail launch through distributor Boots USA is a result of the strategic partnership formed last summer between Alliance Boots and Walgreens to create the first global pharmacy-led, health and wellbeing enterprise.
“We believe in pushing the boundaries of science and challenging the status quo of beauty standards,” said Dia Foley, vice president of Sales and Marketing of Indeed Laboratories, in a press release. “By expanding our distribution to the U.S. market through Walgreens and Duane Reade, we’re able to reach out to a broad consumer set with accessible, no fuss products the Indeed way, through our simplified skin care solutions.”
“Walgreens selected Indeed Laboratories products because they complement our approach to bringing our customer the proven innovation she seeks,” said Shannon Curtin, Walgreens divisional VP and general merchandise manager of Beauty and Personal Care. “Shoppers know that they can always find the latestskincare items at Walgreens, and now that includes nanoblur and snoxin. Our knowledgeable beauty advisors are available to help answer any questions on these new products.”
Indeed Laboratories was founded from a simple idea put forth by Foley, who has been with the company from the start and has more than 20 years of experience in the beauty industry. Since breaking onto the beauty scene the company has successfully introduced a range of high performance, low-cost skin care solutions to women across the globe, with current distribution in the United Kingdom, Canada, South Africa, Asia, Australia and New Zealand.
One of the first products to be available in the U.S. is nanoblur instant skin perfector, which retailer for $19.99. The product has received international acclaim and has been a number one selling beauty item in its category in several markets. In the UK, nanoblur experienced unprecedented sales in its first week in participating Boots locations. The product was the first to market instant skin perfector that may be worn without, applied under, mixed with, or over makeup, making it unique and in its own category, according to a press release.
Snoxin facial line fighter, $29.99, is a concentrated multi-peptide facial serum designed to help combat the appearance of skin aging long term.