Private Label Buyer

Publix Promotes New Private Label Pet Food

July 23, 2013

Publix Super Markets has been promoting its new private label Publix Premium pet food on Facebook. Comments from the retailer on its Facebook page say the new pet food is our pet food is produced in Tennessee by Mars Petcare.

Publix Premium pet food’s first ingredient is real meat, with vegetables, fruits, and whole grains included as well. The line also contains no corn, soy or wheat and no artificial colors or flavors. 

The Publix Premium pet food for dogs is available in real lamb and barley recipe with carrots, and real chicken and rice recipe with peas.The cat food is real chicken and rice recipe with cranberries.

The retailer’s website offers a chart comparing how its Publix Premium pet food compares to national brand pet food, seen here.