Private Label Buyer

Rite-Aid Trims Promotions

July 17, 2013

Rite-Aid and Walgreens led the way among retailers cutting back on private label promotions last week, according to a report exclusively for PLBuyer’s eReport from Chicago-based market research firm Market Track.

Rite-Aid trimmed its private label promotions by 68.9 percent from the same week a year ago, while Walgreens cut back on its promotions by 32.3 percent. The drugstores were among the eight retailers followed by Market Track that cut back from a year ago.

CVS, the third of the big three drugstore chains in the U.S., added to its promotions from last year, increasing by 24.8 percent. It was among the seven retailers who added to promotions, led by Giant-Landover (+42%) and Target (+37.3%).

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

Private Label 7-17-13