Private Label Buyer

PLBuyer Index Continues Climb

July 10, 2013

Private label sales for the four weeks ending June 16 continued their steady progression up, even as they remain behind sales a year earlier, according to the PLBuyer Index, presented by IRI and Retail Systems Research.

The PLBuyer Index was 98.2 for the period, up from 97.8 four weeks earlier. Private label’s share of revenue is down 18 basis points from a year ago, but the index has risen in four consecutive periods.

The groundbreaking index – compiled from data gathered from total U.S. multi-outlet supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retailers – measures the health of the private label industry each month. Expert analysis from RSR provides context to the information and the framework for creating the PLBuyer Index.

Index numbers above 100 show growth in private label revenue share year-over-year, while those below 100 show declines.

In the latest period, private label and national brands raised prices, but national brands grew unit sales while private label unit sales were flat. Private label’s share of total store revenue was 17.3 percent, flat from a year earlier.

A deeper look at the index will be available in the August issue of PLBuyer magazine.

For a look at historical charts of the total store index and each category for the past five months, click on the PDF below.

Click to see PDF.

About PLBuyer

PLBuyer ( is the leading media portfolio serving private label retailing. The PLBuyer portfolio, comprised of the monthly magazine, website, Superstore sourcing website and PLB360 live conference, is designed to provide the relentless pursuit of news and relevant insight in the timeliest manner possible.

About BNP Media

Since 1926, BNP Media ( has been serving multiple industries with leading business-to-business publications. BNP Media has over 50 publications catering to 11 distinct industry markets.

About IRI

IRI ( is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries.

About Retail Systems Research

Retail Systems Research ( is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the retail industry ecosystem, and thought leadership and advice on navigating these challenges for specific companies and the industry at large.