Private Label Buyer

Retailers Boost Private Label Promotions

June 19, 2013

More than half of retailers followed by Chicago-based market research firm Market Track exclusively for PLBuyer’s eReport had more private label promotions last week than a year ago.

Walmart led the way, nearly doubling its private label promotions from the same week a year ago, while Kmart grew its promotions by 65.7 percent.

Target saw the biggest cutbacks at 44.3 percent on low volume, while Walgreens backed off 31.6 percent with four times the promotions of Target.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.