Private Label Buyer

Whole Opens Midtown Store Featuring Detroit’s Own Brands

June 5, 2013

Whole Foods Market opened an urban store in Detroit today, the first to open in city limits. Heavily centered around the community, the store features local design elements and a mix of local products and private labels.

The Detroit News reported that by 9 a.m., at least 100 people were waiting to be customers at the 115 Mack Ave. store in Midtown.The store is smaller than normal, 21,506-square-feet, and is the culmination of years of planning.

“We’ve worked toward this day for nearly five years. We’re inspired by what Detroiters are doing for this great city,” said Walter Robb, co-CEO of Whole Foods Market.

Detroit Mayor Dave Bing and U.S. Sen. Debbie Stabenow joined company leaders in presenting the highly anticipated store to the community.

 “The opening of the first Whole Foods Market in Detroit is a game changer for our city,” said Bing.  “Not only does it offer central-city residents more choices and more convenience for grocery shopping, it also proves that Detroit is an attractive destination for national retailers. I appreciate the fact that the leaders of Whole Foods involved the entire community in the planning and execution of this development. This is a true community partnership, and we’re proud to welcome Whole Foods Market to Detroit.”

As part of its commitment to the Detroit community, Whole Foods Market is supporting Eastern Market’s renovation of Shed 5. Residents will be able to provide ongoing feedback regarding the store as well.

The new store incorporates local design elements, such as reclaimed wood booths and tables made from old car and truck hoods, reclaimed factory windows in the prepared foods department, and tile work by local artisans.

Shoppers will also find local art near the store’s Community Room and the exterior of the store features four large murals by local artists Jerome Ferretti, Katherine Larson, Tylonn J. Sawyer and Mathew Sharum, who were selected from more than 100 entrants by a panel of 10 Detroiters.

Inside the store, shoppers will find high quality natural and organic items, including the company’s private label, 365 Everyday Value. In addition, the store brings a mix of Detroit’s local products to shoppers, including Taste Love Cupcakes, Great Lakes Coffee, McClure’s Pickles, Max’s Granola, and more.

The store also features a full service smoothie bar, a bulk cooking section with some 200 bulk items, a beer and wine section, and an artisan bakery, with locally made Avalon International Breads and Whole Foods Market brand brownies, cakes, fresh-baked pies, cookies, cupcakes and gluten-free, raw and vegan treats.