Private Label Buyer

Retailers Relax Private Label Promotions

May 15, 2013

A majority of large retailers trimmed their private label promotions last week from the same time a year ago, according to a report exclusively for PLBuyer’s eReport by Chicago-based market research firm Market Track.

Nine of the 15 retailers ran fewer promotions this year than a year ago, with Rite Aid cutting back the furthest, with 83.5 percent fewer promotions.

Walmart (+103.5%) and Kmart (+91.8%) ran few promotions at this time last year, explaining the large percent gains with their increased promotions last week. On a much larger volume of promotions, Food Lion added 57.6 percent to its promotions last week.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

Promotions 5-15-13