Private Label Buyer

BestSweet Rebrands As BestCo

May 6, 2013

BestSweet announced Monday that it would change its name and brand to BestCo to reflect its growth since its founding 37 years ago.

The company began as a candy manufacturer but since has evolved to become the largest supplier of cough drops, throat drops, soft chews, coated chews and other confectionery-based dosage forms for OTC drug products and dietary supplements, the company said in a news release announcing the change.

Its private label and contract manufacturing customers include many Fortune 100 companies.

“While we had long been considered a leader in a range of confectionery categories, our business has transitioned in the past 10 years with the development of dosage forms for active ingredients that we have made more palatable,” CEO Richard Zulman said in the release. “We have transitioned into a consumer healthcare and supplement company. So it was time to move on from the BestSweet name.”

The name change announcement coincides with the launch of a new BestCo corporate logo, website (www.bestco.com), and an integrated launch campaign.

BestCo was founded in 1976. The company is based in Mooresville, N.C., where its headquarters has been for 25 years.

“We believe the new BestCo name and logo signal to customers, employees and suppliers that our company is strong, viable and poised for continued growth in the consumer healthcare industry,” Zulman said in the release.