PLMA Live! Explores Online Shopping
This month's PLMA Live! explores what online shoppers are looking for.
Wendy Liebmann, founder and CEO of WSL Strategic Retail, says new consumer research reveals that younger shoppers, armed with smartphones and tablets, are driving important changes in retailing.
There's an opportunity for stores to form deeper relationships with their customers, but the traditional merchandising and promotional practices may no longer be effective. To view PLMA Live!'s interview with Liebmann, click HERE