Private Label Buyer

H-E-B Promotes Store Brand Wings

April 25, 2013

H-E-B promoted its private label wings on its Facebook page today.

"Craving wings?" the retailer posted. "H-E-B Flyin' Saucy has you covered! Crispy, naked, or boneless tossed with your favorite H-E-B Flyin' Saucy Sauce - you have 10 to choose from, from regular to extra hot to teriyaki! Grab some friends and have an H-E-B Flyin' Saucy night!"

Customer responses were positive. Warne posted: "Uh oh! You can bet my husband will be all over these! He loves that new 'flyin' wing sauce.'"

Hyman posted: "You guys just keep coming with the hits! We love HEB. It's great to have a chain that truly understands its customer."