Private Label Buyer

Retailers Ramp Up Promotions

April 24, 2013

A majority of the retailers followed by Chicago-based market research firm Market Track showed increases in private label promotions from a year ago, the company said in a report done exclusively for PLBuyer’s eReport.

Seven of the 13 retailers tracked showed year-over-year increases, with Kmart leading the way by more than doubling its promotions, up 156 percent from last year. CVS (up 40.5 percent) and Albertson’s-Supervalu stores (up 38.9 percent) also showed major increases, while HEB rose 5.4 percent but had more promotions than any of the 13 retailers.

Rite Aid led the decliners, backing off by 56.9 percent from a year ago.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

PL promotions 4-24-13