Private Label Buyer

Exclusive: Fewer Promotions Among Retailers Last Week

April 3, 2013

Six of the 11 retailers followed by Chicago-based market research firm Market Track had fewer private label promotions last week than a year ago, the group said in a study exclusively for PLBuyer’s eReport.

A&P was the biggest of the decliners, with 42.4 percent fewer promotions than a year ago. Rite-Aid cut back by 56 percent, but A&P had four times the amount of promotions than Rite-Aid. Kroger also saw a significant drop, down 23.8 percent in promotions from a year ago.

Drugstores led the gainers, with Walgreens (up 22.8 percent) and CVS (up 22 percent) both ahead of last year’s private label promotions pace.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

PL promotions 4-3-13