Private Label Buyer

CVS Promotions Rise This Week

February 20, 2013

After CVS had 18.7 percent fewer private label promotions last week than a year ago, according to data provided exclusively for PLBuyer’s eReport by Chicago-basedCVS private label market research firm Market Track, the drugstore retailer is back in the game with 35.5 percent more promotions this week than a year ago.

Overall, Market Track research showed 67 percent of the retailers tracked saw a decrease in their private label promotions when compared to the same week last year.

Rite-Aid witnessed a major decline in its private label promotions with 75 percent fewer promotions than a year ago. Last week the drugstore retailer pushed lower, with 54.9 percent fewer promotions than a year ago.

On the grocery side, Publix showed a decrease of 21.2 percent of its private label promotions when compared to the same period last year. Kroger (16.9 percent) and A&P (15 percent) also had increases.

Mass merchandiser Walmart pushed forward the most this week, with the highest rise in private label promotional activity at 59.9 percent.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.