Private Label Buyer

Macy’s And MADE Fashion Week Launch Exclusive Collection

February 6, 2013

Macy’s and MADE Fashion Week, an initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, are creating an ongoing series of collections to be carried exclusively by Macys beginning March 12. The collections will feature 20 to 30 pieces each and sit within dedicated MADE Fashion Week space in the Impulse department, with new items rotating onto the floor throughout the season.

MADE Fashion Week for Impulse collections, designed to encourage personal style, reference “modern school boy”, “feminine grunge” and “graphics” in its interpretation of silhouettes, which include “perfect” tanks, skater skirts, and classic outerwear, as well as new looks in pants, tops and dresses. The collection will range in price from approximately $39 to $139.

“Macy’s is always looking for new ways to help our customers experiment with fashion, and the partnership with MADE Fashion Week is an unexpected and exciting choice for us,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial, said in a press release. “They have the pulse on music, film and photography, and have innovated and inspired the fashion industry. This collaboration conveys ‘fashion as culture’ in a tangible way and will provide new and fun ideas for our customer to express herself.”