Private Label Buyer

Target Offers Exclusive Dora Rocks! Line

February 5, 2013

Target and Nickelodeon are offering an exclusive apparel, toy and specialty goods line inspired by Dora Rocks! , the music-themed half-hour primetime special that premiered in January.

Available now exclusively at Target stores and on through April, the product line features musical elements, vivid colors and a fresh new outfit for Dora. 

"Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products," said Ron Johnson, senior vice president of Retail Development, Nickelodeon Consumer Products