Private Label Buyer

Target Launches REDcard In Canada Before Stores Open

February 5, 2013

Canadian shoppers who want to get ahead of the game before Target stores open this spring can apply for the company’s REDcard products – the Target debit card and Target RBC MasterCard – online at

The Target debit card will be a private label card issued by Target Canada, linked to the cardholder’s existing checking account and only able for use at Target stores in Canada. Royal Bank of Canada will control the Target RBC MasterCard, which can be used anywhere MasterCard is accepted.

Using either card will gain the shopper an additional 5 percent off prices.

“We know our guests value the instant savings that come with a REDcard, and we want to ensure Canadian guests apply now so they are ready when their neighborhood Target store opens its doors,” Target Canada President Tony Fisher said in a news release.