Private Label Buyer

German Retailer Goes Premium With Private Label Baby Food

February 4, 2013

German online food magazine Lebensmittel Zeitung reported that German retailer Edeka has launched a premium private label baby food product line called SunSan.

According to ESM, the line consists of 30 organic products and are being stock first by Minden-Hannover and Sudwest, two of Edeka’s regional divisions. ESM said Sunval is the supplier for the product and it is being co-branded and certified by Demeter, an organization for biodynamic agriculture.